Teflon Rating Scale [TRS] is provided exclusively for non-commercial research and educational purposes. Any reproduction or commercial use of this instrument without the expressed written consent or authorization of Discobolos Consulting Services, Inc., or John M. Curtis, Ph.D., may represent a copyright infringement and is strictly prohibited. Should media, PR, political or poll organizations or individuals wish to use this instrument, they should contact Discobolos Consulting Services, Inc., for permission and details.
Teflon Rating Scale [TRS] was developed by J.M.Curtis (1990). The index measures personality force, popularity and adaptability. Based on 10 years of media and political/public relations consulting, the scale was designed to objectify Nielsens Q-ratinga combined measure of popularity, likeability and charisma. It was revised in 1998 to reflect contemporary definitions of Teflon. The scale consists of 20 counterbalanced items, conveniently rated on a 1 (lowest) to 7 (highest) Likert scale.
Cronbachs Coefficent Alphaa measure of the tests internal consistencywas .90. Namely, only 10% on the scales items were attributed to error variance, or factors unrleated to the construct of Teflon.
High scores indicate powerful, influential personalities, capable of changing opinions and dodging the bullet. Elevated scores closely correlate with dynamic personalities, strong persuasive skills, and high levels of popularity and likeability.
Low scores indicate individuals without social sophistication, low levels of persuasion and influence, and difficulty selling. Depressed scores closely correlate with boring personalities, low levels of enthusiasm, and poor sales ability.
On each item (1) circle the appropriate score that best characterizes the traits of the person measured. Next, (2) sum up the total scores. Then, (3) divide the total score by 140 and (4) multiply by 100 to obtain the Q or Teflon quotient.
Scores below 70% may require evaluation and Teflon training to improve interpersonal sophistication. Hi-end professionals, e.g., salespersons, politicians, diplomats, agents, trial attorneys, CEOs, celebrities, etc., require Teflon scores above 90% to assure favorable results. Scores below 70% risk failure in a variety of performance situations.
TEFLON RATING SCALE [TRS]
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John M. Curtis, Ph.D.
Circle the number [1 = lowest, 7 = highest] which best describes the individual in question: